Everything from innovation of professional haircare and styling products to delivery of the finished product takes place within the company. All functions are under one roof, which means that all choices can be optimized, from packaging and raw materials to production and transport.
We are driven by humanistic values. We are Swedish know-how. Our history, innovation, curiosity and professionalism are our future.
The whole chain takes place in Sweden, from innovation to delivery of the final product. Our own chemists perform taylor-made formula art in Grazette of Sweden’s laboratory.
We only use well documented ingredients with the smartest solutions from both nature and science! Naturally, with the greatest consideration of a sustainable development for both people and planet.